BIRDBOX COACHING DEVELOPMENT

Deliver World-Class Coaching That Develops Your Members, Elevates Athletes, and Strengthens Your Team

We help CrossFit® and functional fitness coaches and gym owners overcome stagnation and poor systems so they can create lasting results for their members.

WHAT’S AT RISK

Without the right systems, coaching can stagnate.

  • Continued poor coaching standards and athlete stagnation

  • Higher injury risk for members

  • Loss of revenue and retention

  • Burnout, frustration, and possible exit from coaching

THE OUTCOME

Gain the skills, systems, and confidence to lead with excellence — creating consistent results for your athletes and your business.

Imagine your coaching at the next level.

Higher Retention

Members stay because progress is consistent and visible.

Better Performance

Athletes move safer, stronger, and more efficiently.

Unified Coaching

A shared language and philosophy across your team.

HOW IT WORKS

Your path to coaching excellence

1

Sign Up & Connect

Register and share your goals so we can tailor your learning journey.

2

Attend & Learn

Experience science‑backed, practical education with real‑time feedback.

3

Apply & Grow

Implement changes, receive guidance, and continue progressing with structure.

PROGRAMS

Whether you’re developing as a coach, upskilling your team, or mastering gymnastics movements, we have a proven, step‑by‑step program for you.

Choose the Path That Fits Your Coaching Journey

BIRDBOX COACHING

Coaching Development Courses

Level 1 Live Seminar

A two-day course that sharpens your coaching craft through hands-on training, practical drills, and clear coaching frameworks. Ideal for coaches at any stage who want to improve results and impact.

Level 1 Online Learning

Learn the Birdbox methodology anytime, anywhere. This self-paced course delivers the core principles from Level 1, with video lessons and tools you can apply immediately to your coaching and member development.

Level 2 Live Seminar + Online Course

The next step after Level 1—this two-day course sharpens your “coach’s eye,” deepens biomechanics knowledge, and equips you with targeted interventions to address movement issues and elevate athlete performance. (Prerequisite: BB L1)

Gymnastics Coaching Pathway

The Gymnastics Course

Level 1 Live Seminar

A practical, two-day course giving coaches and athletes the tools to teach and progress bodyweight movements safely and effectively. Learn our proven methodology, master progressions, and build lasting skills that transform performance.

Level 1 Online Learning

Learn our proven gymnastics methodology from anywhere in the world. This self-paced course equips coaches and athletes with progressions, drills, and teaching tools to develop bodyweight skills safely, effectively, and with lasting results.

Level 2 Live Seminar

The next step after TGC L1—an advanced, hands‑on weekend to tackle higher‑skill gymnastics with safe spotting and clear programming guidance across floor, rings, bars, and more, aiming for virtuosity and mastery. (Prerequisite: TGC L1)

WE GET IT

From market noise to low industry standards, we know the daily challenges coaches face. We meet you where you are and help you build the clarity and confidence to lead.

  • Years of real‑world coaching & gym ownership

  • Recognised credentials inside & outside CrossFit

  • Proven results in performance, retention, and culture

  • Academic insight + practical application

We’ve been where you are.

PROOF

Trusted by coaches worldwide

“I stopped chasing tricks and started coaching principles. My athletes move better than ever.”

— Alex P., CF‑L2 Coach

“Our staff finally shares a common language. Member results and retention are up.”

— Jamie R., Affiliate Owner

“BBL1 was a paradigm shift for my coaching. Clear, practical, and immediately usable.”

— Dana K., S&C Coach

NOT READY TO ENROLL?

Start with a free resource.

Download “5 Fixes for Faster Athlete Progress” and get weekly coaching tips in your inbox.

Your athletes deserve the best.

You deserve the confidence to deliver it.

Take your coaching to the next level

You’re here because you want to become a more effective coach — one who can create real change in your athletes and gym members. No matter your starting point, our courses are designed to help you take the next step in your professional journey.

We’ve worked with coaches from every background — from PhDs with extensive technical knowledge who want to develop the psychosocial side of coaching, to those with only a two-day introduction to training but years of practical experience building coach-athlete relationships.

Wherever you’re starting, we’ll help you:

  • Gain principles you can apply immediately in your coaching

  • Refine your personal coaching philosophy

  • Understand the difference between instructing, coaching, and educating

You’ll uncover methods and perspectives that other courses overlook — tools that enhance what you already know, evolve your habits, and strengthen your routines. This is your opportunity to become the coach your athletes deserve.

Receive your free prospectus brochure